Small tourism operators across Queensland are getting a leg-up with a $3 million cash pool aimed at sharpening their digital edge. Kicking off now, the Tourism Business Digital Adaption Program is dishing out rebates of up to $2,500 for micro, small, and medium-sized outfits looking to amp up their tech and pull in more punters.
The program’s got a three-pronged attack: free online webinars and resources, a network of digital mentors, and the rebates to splash on new tech gear. It’s all about helping these businesses—think tour guides, accommodation spots, and adventure crews—spruce up their offerings and keep pace in a world where visitors expect slick online bookings or snazzy digital content. Last year alone, over 400 operators nabbed $945,000 from the fund, showing it’s already got traction.
From better websites to AI tools for marketing, the cash can go towards anything that makes life easier and lures more tourists through the door. It’s a practical fix for small players who might struggle to fork out for tech upgrades on their own. The program runs until November 2025, so there’s plenty of time to jump in.
For regional areas especially, where tourism keeps towns ticking, this could be a game-changer. Businesses can ditch some of the admin grind—like clunky booking systems—and focus on what they do best: showing off Queensland’s beaches, bush, and beyond. There’s no quick fix to staying competitive, but this is a solid shot at keeping the little guys in the race.
Eligible operators can suss out the details and apply through the Queensland Tourism Industry Council’s website. With tourism a big deal for the state, this move’s about making sure the smaller players aren’t left behind as the industry leans harder into the digital age.