The Andrews Labor Government is delivering a new interactive augmented reality experience to Melbourne’s CBD, supporting city traders by offering visitors more reasons to stay longer and see more.
Creativity and technology will combine to see world-class artworks adorn Melbourne’s arts precinct with the launch of AR. Trail – a collaboration between Fed Square, Koorie Heritage Trust, ACMI and NGV that has created the city’s largest, free augmented reality (AR) art trail.
The cutting-edge art experience features 22 digital works with new commissions by celebrated Australian artists Reko Rennie, Ron Mueck and Patricia Piccinini, alongside a star-studded line-up of international artists including KAWS, Olafur Eliasson, Cao Fei, Koo Jeong A, Nina Chanel Abney and David Shrigley.
Art lovers can download the app for free on their smartphone, and discover a menu of virtual artworks, ranging from small sculptures to architectural-sized moving images.
Marking the first time AR.Trail has been in Australia, the experience is developed in partnership with renowned London-based digital art organisation Acute Art – known for delivering a string of highly successful augmented reality exhibitions in Singapore, New York, London, Tokyo and more.
This initiative has been supported through the Melbourne City Revitalisation Fund – a partnership with the City of Melbourne – andis part of a $9.8 million suite of creative events and experiences which continue to attract visitors to Melbourne’s CBD.
AR. Trail runs from 22 August to 30 September at Fed Square. Visitors can download the free Acute Art app via the Apple Store and Google Play or find out more at fedsquare.com.
Credit list for each artwork
- Nina Chanel Abney – Imaginary Friend – Nina Chanel Abney, Imaginary Friend, 2020, augmented reality. Courtesy of Nina Chanel Abney and Acute Art.
- Alicja Kwade – All At Any Time (AR)– Alicja Kwade, All At Any Time (AR), from the AR-BEIT series, 2020, augmented reality. Courtesy of Alicja Kwade and Acute Art.
- KAWS – SEEING – KAWS, SEEING, 2022, augmented reality. Courtesy of KAWS and Acute Art.
- Tomás Saraceno – Maratus speciosus – Tomás Saraceno, Maratus speciosus, from the Webs of Life series, 2021, augmented reality. Courtesy of Tomás Saraceno and Acute Art.
- Reko Rennie – OA Warrior I (pink) – Reko Rennie, OA Warrior I (pink), 2022, augmented reality. Courtesy of Reko Rennie, Acute Art, Fed Square, NGV, ACMI & Koorie Heritage Trust supported by Creative Victoria.
- Patricia Piccinini – Shoeform (Sprouting) – Patricia Piccinini, Shoeform (Sprouting), 2022, augmented reality. Courtesy of Patricia Piccinini, Acute Art, Fed Square, NGV, ACMI & Koorie Heritage Trust supported by Creative Victoria.
- Koo Jeong A – density – Koo Jeong A, density, from the Prerequisites 7 series, 2019, augmented reality. Courtesy of Koo Jeong A and Acute Art.
- Precious Okoyomon – Ultra Light Beams of Love – Precious Okoyomon, Ultra Light Beams of Love, 2021, augmented reality. Courtesy of Precious Okoyomon and Acute Art.
- Olafur Eliasson – Solar Friend and Rare Puffin – Olafur Eliasson, Solar Friend and Rare Puffin, from the WUNDERKAMMER series, 2020, augmented reality. Courtesy of Olafur Eliasson and Acute Art.
- Julie Curtiss – Lune – Julie Curtiss, Lune, 2021, augmented reality. Courtesy of Julie Curtis and Acute Art.
Olafur Eliasson – Uncertain Cloud – Olafur Eliasson, Uncertain Cloud, from the WUNDERKAMMER series, 2020, augmented reality. Courtesy of Olafur Eliasson and Acute Art. - Cao Fei – The Eternal Wave AR: Li Nova – Cao Fei, The Eternal Wave AR: Li Nova, 2020, augmented reality. Courtesy of Cao Fei and Acute Art.
- Olafur Eliasson – Caring Northern Light – Olafur Eliasson, Caring Northern Light, from the WUNDERKAMMER series, 2020, augmented reality. Courtesy of Olafur Eliasson and Acute Art.
- Cao Fei – RMB City– Cao Fei, RMB City, 2021, augmented reality. Courtesy of Cao Fei and Acute Art.
- Cao Fei – The Eternal Wave AR: Farewell – Cao Fei, The Eternal Wave AR: Farewell, 2021, augmented reality. Courtesy of Cao Fei and Acute Art.
- Bjarne Melgaard – Octo With Ostrich Egg – Bjarne Melgaard, Octo With Ostrich Egg, 2020, augmented reality. Courtesy of Bjarne Melgaard and Acute Art.
- Ron Mueck – Head Space – Ron Mueck, Head Space, 2022, augmented reality. Courtesy of Ron Mueck, Acute Art, Fed Square, NGV, ACMI & Koorie Heritage Trust supported by Creative Victoria.
- Olafur Eliasson – Lucky Stone – Olafur Eliasson, Lucky Stone, from the WUNDERKAMMER series, 2020, augmented reality. Courtesy of Olafur Eliasson and Acute Art.
- Alicja Kwade – Marsmelone (AR) – Alicja Kwade, Marsmelone (AR), from the AR-BEIT series, 2020, augmented reality. Courtesy of Alicja Kwade and Acute Art.
- David Shrigley – Worm – David Shrigley, Worm, 2021, augmented reality. Courtesy of David Shrigley, Ruinart and Acute Art.
- KAWS – COMPANION 2020 – KAWS, COMPANION 2020, 2020, augmented reality. Courtesy of KAWS and Acute Art.
- Marco Brambilla – The Four Temperaments AR – Marco Brambilla, The Four Temperaments AR, 2020, augmented reality. Courtesy of Marco Brambilla and Acute Art.
- Tomás Saraceno – Bagheera kiplingi* – Tomás Saraceno, Bagheera kiplingi*, from the Webs of Life series, 2021, augmented reality. Courtesy of Tomás Saraceno and Acute Art.